PEOPLE COUNTING

PEOPLE COUNTING2019-01-17T03:57:23+00:00

Project Description

THE PROBLEM

The core use-case for People Counting is to use this data to build an accurate view of conversion rates in a Retail or Service environment, such as a chemist or homewares store.

For many businesses, understanding the foot traffic in-and-out, through and area or over a virtual line is valuable in managing labour, understanding the impact of marketing campaigns and managing the operations of a business.

This is particularly valuable in Retail for footfall analysis, Councils for utilisation analysis, and Transport & Logistics for utilisation through specific areas.

THE CHALLENGES

  • The accuracy of the analytic – this is impacted by the height and width of the doorway or hall that is being monitored and ensuring that the cameras are set up in the correct way 
  • Some solutions are 2D (single-optic) and some are 3D (dual-optic) and there are limitations to each technology – the right solution should be designed for the specific use case 
  • The accuracy can be affected by lighting, angle of incident and the environment in which the solution is deployed.

OUR SOLUTION

There are multiple People Counting analytics that AFN has deployed including Axis People Counter, AgentVi, BriefCam analytics.

Some VMS solutions also have in-built analytics that can meet a variety of needs.

WHY AFN?

Our Retail customers have seen great results from People Counting installations and have started to utilise the data they collect to make decisions about staff levels, marketing and merchandise placement.

Building a reliable and accurate view of conversion rates in these businesses helps the Store Managers manage their staff and performance accordingly.

It allows them to see trends over time and can show the impact of weather and public holidays on performance. 

CONTACT US TODAY

1300 303 876

SUBMIT A REQUEST

HEAD OFFICE

Austlink Business Park 7-10
16 Narabang Way
Belrose NSW 2085

ML#_ 408718956

SOUTH AUSTRALIA OFFICE_

Innovation House, Suite 21
50 Mawson Lakes Blvd
Mawson Lakes SA 5095

ISL#_ 278786

VICTORIA OFFICE_

Suite 23
27-31 Duerdin St
Notting Hill VIC 3168

L#_ 881274505

QUEENSLAND OFFICE_

Unit 1
3 Millenium Circuit
Helensvale QLD 4212

L#_ 3677185